EXCLUSIVE EXCERPT: 'Hollywood on the Potomac': Personalities, Politics and Powerbrokers

Many thanks to all for making my new book “Hollywood on the Potomac” a success. In the first week, it is already hitting Non-Fiction Bestseller lists in bookstores. It’s available now at Amazon, Barnes and Noble and Borders and many major independents in Los Angeles and Hollywood. It features over 200 photos and stories that detail the fascination between Hollywood stars and Washington power-players.

Here’s an excerpt:

Chapter Five, Personalities, Politics and Powerbrokers

Somehow late night talk shows became a logical first step for politicians to reach voters. Somehow rock stars became a political voice of the disenfranchised. Somewhere along the way, American politics and pop culture personalities began to blend.

Blame it on Ike letting cameras into the White House, and perhaps Clinton blowing his sax on The Arsenio Hall Show – ‘celebrity creep’ into American politics seems to spread over time. Each campaign and each candidate changes the rules, receiving endorsements from big stars and taking lots and lots of their money.

G8 Summit, Gleneagles, Scotland, July 2005 Pres. George W. Bush, rock star Bono, First Lady Laura Bush and musician Bob Geldof hold a working meeting on Africa at the G8 Summit. Geldof praised Bush for delivering billions to fight disease and poverty, and blasted the U.S. media for ignoring the achievement. Geldof said Bush “has done more than any other President so far. This is the triumph of American policy.” (White House photo by Eric Draper.)

It is commonplace for celebrities to stump for candidates, throw lavish fund-raisers and donate mountains of their own cash. Television advertisement wars, funding a “ground game,” and a connecting with voters takes big money. And, there is lots of ‘gold in them hills’ – Beverly Hills! Bottomless wells of cash await that can make or break a candidate’s chance at success.

Oval Office, The White House, December 1970 Superstar Elvis Presley poses for an official photo with Pres. Richard M. Nixon. The photograph remains one of the most requested documents from the National Archives. Presley wrote Nixon a lengthy letter expressing disdain for hippie drug culture and asking to be named a “Federal Agent At Large.” Nixon, eager to gain inroads with young people, granted Presley’s wish and presented a badge from the U.S. Bureau of Narcotics and Dangerous Drugs. Presley got his wish. At Presley’s request, the meeting remained a secret until the Washington Post broke the story in 1972 (Courtesy National Archives.)

Glamorous Hollywood stars helped Truman and Eisenhower kick-start national optimism after Word War II. Fleetwood Mac’s hit “Don’t Stop (Thinking About Tomorrow)” became a powerful refrain for President Bill Clinton’s 1992 campaign. Perhaps no campaign involved so many vocal celebrities as President Obama’s 2008 race for President. There was a day when a candidate thought hanging around with rock stars sent the wrong signal. When that star is someone like heartland rocker Bruce Springsteen, it might send just the signal the candidate needs to reach a key voting bloc.

Century Plaza Hotel, Los Angeles, California, June 1967 Hollywood mogul Lew Wasserman and Pres. Lyndon B. Johnson at the President’s Club Dinner. Wasserman was one of the most powerful men in Hollywood, and perhaps its’ first lobbyist. In 1966, he installed Johnson confidante Jack Valenti as head of the Motion Picture Association of America. His influence grew so great, both Johnson and Jimmy Carter offered Wasserman cabinet positions. (LBJ Library photo by Yoichi R. Okamoto.)

Nowadays, celebrities share political panels and campaign stages with candidates regularly. The lines have been blurred. Americans have grown so accustomed to the nexus between Hollywood and politics that they are electing many familiar faces — Singer Sonny Bono and Love Boat purser Fred Grandy became Congressmen, action hero Arnold Schwarzenegger became a two-term governor, and actor Ronald Reagan became a two-term President. How did they do it? When asked by a group of students which experiences best prepared him for the presidency, Reagan once said, “You’d be surprised how much being a good actor pays off.”