Director Michael Moore has a new movie coming soon – “Capitalism: A Love Story.”

It could only mean one thing – OK, many, many things:

Moore, who won the Best Documentary Oscar for “Bowling for Columbine” and gave us the factually challenged “Fahrenheit 9/11,” has helped shape the film industry for better and worse.

He’s single handedly given the documentary genre more exposure than it’s ever had. And his films, even if they make a conservative’s teeth hurt, are often entertaining.

Too bad the press in toto will roll over and play publicist for Moore once more.