Reince Priebus Announces 'National Marketing and Branding Campaign'

Reince Priebus “Number one that we’re a little bit too math focused and not focused on people’s hearts so that we don’t relate to, I think, average Americans, more than we should. Stuffy, old guys. too much. And it really is painful to hear because reality is we’ve got a very young party. I mean, you just had Paul Ryan on, he’s 42. Marco Rubio, Scott Walker, Chris Christie, Nikki Haley. I mean, it’s a young party but it just kind of shows you we’ve done a lousy job of branding and marketing who we are.

And so one of the things we brought out of this is not just branding and marketing around election time but year round. When is the last time–you used to see this years ago, ‘I’m a republican because…’