Pepsi Capitalizes on Obama Themes of 'Hope' and 'Change' in New Ad Campaign

USA Today: On Friday, Pepsi crews will hit the streets of D.C with product samples, as well as scarves, hats and buttons that read “Hope” and “Change.” Ads with the new Pepsi logo appear in outdoor ads with such Obama-isms as “Yes, you can.” New Pepsi ads will air in pre-inaugural coverage on networks such as CNN beginning Jan. 18.