Given the success some commerical enterprises have had with using Twitter hashtags as promotional gimicks, the New York City Police Department decided to give it a shot.

What they got amounted to a shock in return.

A number of  Twitter users co-opted the #MyNYPD hashtag and began posting photos of alleged police brutality.

@SimplyCecilia: Jesus RT @MoreAndAgain: The #NYPD will also help you de-tangle your hair. #myNYPD pic.twitter.com/ilKzuhlPrV

— J.B.Ogundana (@MsOgundana) April 22, 2014

" layout="responsive" width="600" height="480">

Occupy Wall Street took advantage of the opportunity to join in, as well.

#NYPD‘s got you! Free Delivery, Only at #myNYPD pic.twitter.com/AStS3ZjoZu

— Occupy Wall Street (@OccupyWallStNYC) April 22, 2014

" layout="responsive" width="600" height="480">

The NYPD has yet to officially comment.