A ranking of 24 news personalities found CBS’ Scott Pelley the most likable anchor while MSNBC’s Chris Matthews ran dead last just behind fellow MSNBC host Alex Wagner.
The ranking is based on Q scores, a numerical value based on the familiarity and appeal of brands or, in this case, news personalities. The Wrap, which published the ranking Friday, writes “executive vice president Henry Schafer and his team provides a
personality’s name and a brief description to more than 1,800 viewers.
The viewers are asked if they recognize the person, and how they feel
about him or her.”
Of those included on the list, Chris Matthews came in last with a Q score of 6. Alex Wagner did slightly better with a score of 8. At the other end of the scale, CBS’ Scott Pelley scored a 19. CNN’s Anderson Cooper came in just behind him with a score of 18.
Rachel Maddow scored the highest for MSNBC (13) followed by Tamron Hall (also 13). Three Fox News hosts came in with a Q score of 10–Bill O’Reilly, Sean Hannity and Shepard Smith.
The Wrap also requested scores for “Bret Baier, Brian Stelter, Brooke Baldwin, Candy Crowley, Chris
Hayes, Don Lemon, Erin Burnett, Greta Van Susteren, Jake Tapper, John
Berman, Megyn Kelly, Ronan Farrow and Wolf Blitzer.” However scores were not available for any of those hosts.