Last week, Facebook released a new app for the Iphone called Facebook Paper. The app is designed to present Facebook in a configuration optimized for a mobile platform.
The product was designed by Creative Labs, a new part of Facebook comprised of small teams who develop ideas and apps. Mike Mattas, who designed the original iPhone was recuited for development. So far, Facebook Paper is being hailed a great apllication. The Verge described it as “the best Facebook app ever” and Time Magazine said it was “the future of Facebook.”
The creation of the the app comes at an opportune time. A recent study suggested that Facebook use was on the decline, with 80% of it’s users leaving the social media site between 2015-2017.