More stores are joining Walmart to open for holiday sales on Thanksgiving Day. Kohl’s, Target and Toys R Us will be opening their doors to sale-seeking shoppers on the holiday.
Industry analysts say that the retailers are responding to consumer interest and shorter shopping season this year. The shopping season is the shortest in a decade.
“Black Friday is the Super Bowl of retail, and it’s very important to us,” said Duncan Mac Naughton, chief merchandising and marketing officer for Wal-Mart U.S. “We anticipate a very competitive environment.”
Macy’s and J.C. Penney will also open for the first time on Thanksgiving day, ready to meet consumers looking for Black Friday (Black Thursday?) deals.