Reaching the '60 Minutes' Crowd and the 'Real Housewives' Crowd

In response to Campaign 2012: Three Million Political Ads for a Cost of $2 Billion :

I know the big networks still win when it comes to news, but I wonder how niche/reality TV (as well as networks like USA and AMC with more and more original programming) do compared to network dramas and comedies.  I suspect Republican consultants look at demographic information for all channels and gravitate toward the base audience they need to solidify versus reaching out to a new audience.  When money becomes tight, I’m sure reaching out to a younger and more diverse demographic is probably the first thing cut.