John Binder

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Articles by John Binder

Woke Rebranding: Victoria’s Secret Throwing Out Iconic ‘Angels’ Imagery in Stores as It Closes Hundreds of Locations and Loses Millions

Victoria’s Secret is remodeling its stores across the globe and throwing out its iconic “Angels” imagery, hot pink color scheme, and sexy decor as part of its larger rebranding effort — one that’s been criticized as woke and “performative” by former models and included naming women’s soccer player Megan Rapinoe and transgender model Valentina Sampaio brand ambassadors.

walks the runway during the 2018 Victoria's Secret Fashion Show at Pier 94 on Novembe