A Super Bowl commercial celebrating America’s farmers and featuring the voice of legendary and influential conservative radio host Paul Harvey received the most social media buzz on Sunday.
Chrysler Group’s RAM’s “Farmer” ad featured the voice of Harvey, who passed away in 2009, reading “So God made a farmer” in full as a stunning photo montage of farmers splashed across the screen.
“God said I need somebody to get up before dawn and milk cows and work all day in the fields, milk cows again, eat supper and then go to town and stay past midnight at a meeting of the school board,” Harvey says in the ad. “So, God made a farmer!”
Bluefin Labs, the Cambridge, Mass.-based social-TV analytics company, analyzed the social media response and determined the commercial received 402,000 social media comments on Twitter and Facebook across a 45-minute span after the ad aired.
AdWeek also declared the ad to be the best Super Bowl ad, saying the spot celebrating farmers “was the most evocative and visually rich of the evening, thanks to Paul Harvey’s spellbinding ‘God Made a Farmer’ recording and the gorgeous work of 10 great photographers.”
Here is the text of “So God made a farmer,” via @EmilyMiller:
And on the 8th day God looked down on his planned paradise and said, “I need a caretaker!”. So, God made a farmer!
God said I need somebody to get up before dawn and milk cows and work all day in the fields, milk cows again, eat supper and then go to town and stay past midnight at a meeting of the school board. So, God made a farmer!
I need somebody with strong arms. Strong enough to rustle a calf, yet gentle enough to deliver his own grandchild. Somebody to call hogs, tame cantankerous machinery, come home hungry and have to wait for lunch until his wife is done feeding and visiting with the ladies and telling them to be sure to come back real soon…and mean it. So, God made a farmer!
God said “I need somebody that can shape an ax handle, shoe a horse with a hunk of car tire make a harness out of hay wire, feed sacks and shoe scraps. And…who, at planting time and harvest season, will finish his forty hour week by Tuesday noon. Then, pain’n from “tractor back”, put in another seventy two hours. So, God made a farmer!
God had to have somebody willing to ride the ruts at double speed to get the hay in ahead of the rain clouds and yet stop on mid-field and race to help when he sees the first smoke from a neighbor’s place. So, God made a farmer!
God said, “I need somebody strong enough to clear trees, heave bails and yet gentle enough to tame lambs and wean pigs and tend the pink combed pullets…and who will stop his mower for an hour to mend the broken leg of a meadow lark. So, God made a farmer!
It had to be somebody who’d plow deep and straight…and not cut corners. Somebody to seed and weed, feed and breed…and rake and disc and plow and plant and tie the fleece and strain the milk. Somebody to replenish the self feeder and then finish a hard days work with a five mile drive to church. Somebody who’d bale a family together with the soft strong bonds of sharing, who’d laugh and then sigh…and then respond with smiling eyes, when his son says he wants to spend his life “doing what dad does”. So, God made a farmer!
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