'G.I. Joe' Director: 'Not a George Bush Movie — it's an Obama World'

The “G.I. Joe” marketing message to the “flag-waving, Nascar-loving” portion of the country less than enamored with President Obama:

Launching the film to a military audience is just one part of a highly atypical marketing and publicity campaign for “G.I. Joe,” which opens nationwide and in most foreign markets this Friday. Paramount is sidestepping the traditional Hollywood showcase and courting of the national print media in favor of taking the picture directly to America’s heartland. …

The subtext is none too subtle: Critics are likely to roast the film, and fanboys of the original toy line and comic book may be indifferent, but if you’re a flag-waving, Nascar-loving American, it’s practically your patriotic duty to see this movie.

Message to Europe:

When it comes to selling “G.I. Joe” outside the U.S., the message is “this is not a George Bush movie — it’s an Obama world,” director Stephen Sommers said. “Right from the writing stage we said to ourselves, this can’t be about beefy guys on steroids who all met each other in the Vietnam War, but an elite organization that’s made up of the best of the best from around the world.”

Sounds like someone’s in for a sucker punch.